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The Business of Green

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4. Make your commitment to green known.

When you make sustainable living more than a passing fancy, you show your team and your customers that you’re serious about making changes. As you talk about making sustainable changes in your office, lead by example. Promote a “reuse” mentality by using the front and back of all papers and only printing necessary documents. Organize a ride share for co-workers around the city and support virtual-office employees. By taking action, you will show your co-workers that you’re not just riding on the coattails of the green trend, but you want to positively impact the world around you.

5. Boast your business’ green practices.

There’s no reason why green thinking and your business’ bottom line can’t go hand in hand. Your customers want to hear about the green initiatives you’re taking. So, if you have a green project underway, get the buzz going. Green PR is only bad when it’s insincere.

About the Authors: Michelle LaBrosse, founder of Cheetah Power, was recognized by the Project Management Institute as one of the top 25 most influential women in project management worldwide. Erica Edmond, an intern with Cheetah’s Green Team, studies organizational communication at the University of Portland.

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