Bookmark and Share

Poll: Most Americans Prefer Organic Foods

More than half of Americans prefer to purchase organic foods over conventionally produced foods, reveals a Thomas Reuters-NPR poll.

By Tiffany Lin, Assistant Editor, Urban Farm magazine

organic vegetables

Photo courtesy Martin Poole/Digital Vision/Thinkstock

According to the most recent Thomas Reuters-NPR Health Poll survey, the preference for organic food is less prevalent among older Americans and more prevalent among those with higher education.

Since April 2010, Thomas Reuters and NPR have surveyed approximately 3,000 Americans each month to gauge attitudes and opinions on a wide range of health issues. The latest Thomas Reuters-NPR poll reveals that, when given a choice, 58 percent of Americans choose organic over conventionally produced foods.

“This month's poll gives us some insight into what is going through consumers’ minds when they’re making the choice of what they will feed themselves and their families,” says Scott Hensley, NPR health correspondent and blogger.

The preference for organic food spikes higher among young adults and highly educated respondents. Sixty-three percent of respondents under the age of 35 prefer organic foods, as do 64 percent of those with a bachelor’s degree or higher.

Among those who prefer organic foods, 36 percent said they do so to support local farmers’ markets, while 34 percent said they want to avoid exposure to toxins in non-organic foods.

“There appears to be a generational difference in preference for organic foods,” says Raymond Fabius, M.D., chief medical officer at the healthcare business of Thomson Reuters. “The strong, positive sentiment among young people indicates they are more concerned with exposure to toxins and place a higher premium on supporting local markets.

“It stands to reason that, by expanding the network of farmer's markets, we could see a further groundswell around the support for organic foods.”

The poll also reveals that 13 percent of Americans prefer organic food because it tastes better.

“We find it especially intriguing that a very small percentage of respondents are choosing organic foods based on taste,” Hensley says. “This makes organic vs. conventional a really unique case where food decisions are being made consciously by consumers.”

To date, Thomson Reuters and NPR have released surveys on generic drugs, abortion, vaccines, food safety and other healthcare issues.

Click here to view the complete results for this month’s organic food poll.

To learn more about the monthly Thomas-Reuters-NPR Health Poll, click here.

Give us your opinion on Poll: Most Americans Prefer Organic Foods.
Submit Comment »
Annie, Houston, TX
Posted: 10/10/2012 7:08:51 AM
I think is just goes to show you that people want to know what is in and on their food, how it was grown and that they are concerned with quality and health. Now, if we can just eliminate high-fructose corn syrup from nearly every food in the supermarket, I think we'd be on to something.
Bubba, Boulder City, NV
Posted: 8/2/2011 7:56:36 AM
i, i, ID
Posted: 7/31/2011 11:56:35 PM
i, i, ID
Posted: 7/27/2011 11:15:19 PM

Featured Product

Popular Kitchen: Canning & Preserving | More Info »

Related Articles

Advertiser Links

Top Products
Gold Standard

*Content generated by our loyal visitors, which includes comments and club postings, is free of constraints from our editors’ red pens, and therefore not governed by I-5 Publishing, LLC’s Gold Standard Quality Content, but instead allowed to follow the free form expression necessary for quick, inspired and spontaneous communication.

Would you like to receive Farmer in the City Newsletters?X Close Window
Please provide us with your email address in order to access this valuable sustainable-living content.
Fields marked with an asterisk * are required.
* Are you at least 13 years old?
* First Name:
* Last Name:
* Email:
* City:
* State/Province:
* Enter the code shown:

  Yes, I would like to get valuable information from UrbanFarmOnline.com.
In order to opt-out of our newsletters, you can click on the "unsubscribe" link in the bottom of the newsletter.
  Yes, I would like to get valuable information from UrbanFarmOnline.com partners.