It is hard to make a lot of profits when you have to share them with too many people who are helping you with the production process, selling, and delivery. Nowadays, people are looking for quality over price, and it is said that people are more likely to spend money on a natural, and organic product than to go with the cheapest thing they can find on the market. The food industry is one of the biggest ones in the world, and people who are part of it, know how hard and demanding it can be. If you are a farmer who is interested in selling milk themselves, we are here for you!
In this 2020 guide, we are going to give you some tips and tricks on how you can do that, without having to share most of your profits with others. Note that you will need to have patience, start slow, and expand your brand as you go.
Who are you going to sell to?
When you are starting your own business, especially when it comes to something as natural as milk, you need to think about the options that you have. Even though you may use your own website and directly sell to customers, you need to show off your brand before you start something on your own.
Customers must learn about you, and they should be able to recognize your products when they see them in the market. It is said that not many people will trust random websites that sell dairy products, but they will buy the same product if they see it on the shelf in their favorite supermarket.
Because of this, you need to think about the places that you may start selling the milk and reach out to them. Many companies, stores, and brands will be interested in adding your product to the list, and you should use that to your advantage.
It is going to be much easier for you to start like that, and later on, you will be free to create your own website and sell your products directly to interested customers.
Once your product gets noticed by your targeted audience, you may want to take things fully into your hands, and stop collaborating with other stores. For this, you will first need a good and responsive website. You need to be able to show your products, list the ingredients, and of course, list the prices for the things that you are selling.
When customers get interested in that and start ordering, you will need to take care of the delivery process. Since milk is something that can get easily spoiled, and you don’t want to sell things that are not perfect, you need to make a plan for this thing. You will need a special type of vehicle that will ship your product and that will transport it to your customers’ homes.
If you are planning only to sell locally, you may do this on your own, just note that you will need to get organized and have a specific plan. In case you don’t want to do the delivery on your own, you may contact companies that offer these kinds of services, and start collaborating with them.
Think about the package options
It is said that the way the product looks will make the biggest difference. People are more likely to trust and buy something they think looks beautiful, so you need to give them a reason to go for your products.
When it comes to selling milk, there are a lot of options you can choose from, and it is just up to you to think about the design and the packaging options.
Experts suggest that there are five main types of packaging that you can choose from, starting from plant-based boxes, up to wood, plastic, metal, and, of course, glass. These things will affect the shelf-life of the product itself, so choose wisely. Note that if you want to target people of all ages, and if you want to keep the tradition, the smartest thing you can do is go with glass bottles.
If you want to attract customers, and if you want to get them interested in your product, then you need to use the right type of labels and stickers. Nowadays, there are a lot of options you can choose from, and you are free to choose the size, shape, and quality of the stickers.
You are free to design anything on your own, starting from the labels and stickers, up to the magnets that you can give as a gift to your loyal customers. You can see full list on customsticker.com, and find out more about the things that you are able to attract your customers with.
Spend some time thinking about this whole process, and know that you should always include your brand colors and the logo, so you can stay consistent on the market. Note that you don’t have to spend thousands of dollars on a graphic designer, and you can easily create the templates on your own. Do some research, see what users want, and depending on that, choose the best design for your bottle stickers.
Attracting local audience
The last thing we are going to talk about is your audience and the people who are going to be interested in the things you are offering. You should focus on social media marketing to build your brand, but it is not just about that.
Attract people that you are directly going to sell to, and you can do that by giving out flyers, postcards, and advertise in your local newspaper. Let people see your brand, and know that newsletters will go a long way. Be interesting, unique, different, and make sure you don’t spam people with too much information. Incorporate humor in your marketing, and let people know that you are someone who comes from their community, and someone who looks out for their best interests.
These are some of the things you can do to attract people and to start selling milk on your own. Take things slowly, see what you can do on your own, and don’t be afraid to ask for help. Soon, you will be able to expand your brand, and who knows, maybe your brand will become one of the most popular in your state or country.